Our Expertise
Strategic email marketing coupled with multichannel integration.
As one of the earliest Email Service Providers established in the UK, currently broadcasting in excess of 60 million permissioned emails each month, Database Group Interactive delivers a full service digital offering including email marketing services, interactive database solutions, transactional data refurbishing, multi channel communications and integrated campaign solutions.
Why Database Group Interactive?
Campaign management takes place through Database Group Interactive’s proprietary tool, Ecos. Ecos is a best-of-breed solution that provides users with functionality such as dynamic content, integrated spam rating, member-get-member, spam scoring, and real-time reporting within the package.
Transmission then takes place off the back of Database Group Interactive’s IronPort server technologies, providing each client with a dedicated channel through which only that client’s email volume is routed.
Contact us here.
Our Philosophy
Our philosophy is that the management of its client’s email campaigns extends far beyond sourcing a file of email addresses. It is about understanding the threats that the industry is presented with, forging alliances and relationships with partners who can assist in overcoming those threats, and then assisting its clients with managed programs that proactively avoid those threats moving forwards.
It is these levels of expertise that have enabled Database Group Interactive to set industry deliverability standards that its peers strive to match. Many of our principal clients have now enjoyed long-term relationships with the company, a positive reflection on the levels of service that they receive from Database Group Interactive.
Database Group Interactive has an instantly recognised client base, featuring names such as Guardian Newspapers, the Royal Society for the Protection of Birds (RSPB), Precision Data Ventures (PDV), Fish4, Experian Prospect Targeting, and Tullo Marshall Warren (TMW), many of whom have been won in head-to head competition against Database Group Interactive’s industry peers.
Email Delivery
Database Group Interactive has earned a reputation for industry leading delivery rates and email campaign management since its inception in 1999.
That hard-earned reputation for deliverability comes from close relationships with many of the leading Internet Service Providers (ISPs) and active participation on the Direct Marketing Association (DMA) Email Marketing Council (EMC). As a result, Database Group Interactive consistently achieves delivery rates in excess of 97%, an industry benchmark.
Our Heritage
Database Group Interactive is a division of Database Group www.databasegroup.co.uk.
Database Group (DbG) has been in business for over thirty years, providing sophisticated marketing database solutions to an enviable list of blue chip clients. Its services span a whole range of data marketing activities, from simple data cleansing to more complex analytical and tactical planning projects. At the heart of its philosophy lies measurement and action.
There can be no value without action, and the belief is that you are what you measure. DbG works in partnership with its clients to identify their key requirements, prioritise actions through which to achieve their objectives and then measure to make sure that they achieve them.
Accreditations
Database Group Interactive and Database Group (our sister company) is accredited by the following bodies :
Loyalty Management Group (LMUK) - Accredited by LMUK’s data security deivision as an authorised user of data from the Nectar customer loyalty scheme.
Axa Sunlife / PPP - Accredited by Axa’s data security division as an authorised user of data from Axa’s insurance clients.
Return Path Founder member of Return Paths’ European user group, and authorised reseller of Return Paths’ email delivery management solutions, including Sender Score accreditation, providing white-listed email broadcasting to the likes of Hotmail, Yahoo, and AOL.
Institute for Spam and Internet Public Policy (ISIPP) Accredited with ISIPP’s SuretyMail Email Accreditation Program, which represents the credentials of legitimate email broadcasters to the ISP community.
Hotmail Accredited member of Hotmail’s Junk Response Mechanism (JRM) feedback loop program. Also accredited with a smiliar scheme for AOL.
Wiltshire Farm Foods massively boost sales
Wiltshire Farm Foods (WFF) the UK’s leading meal delivery…
Bounce management and the perils of fat fingers
As Internet Service Providers become increasingly sophisticated at detecting…
Best practice versus what works: Let the data decide
The Email Experience Council’s recent Miami conference highlighted -…
