The Executive Guide To Email Marketing
Available FREE only to large B2C companies and marketing agencies.
In this 2009 white paper, the modern problem of email marketing for big brands is exposed with alarming clarity…
And a new solution demonstrates how to…
- Strategically plan your email activity…
- Instantly stop your team wasting budget on the main causes of bad email performance…
- And create a significant uplift in campaign response almost instantly.
Warnings and fresh insights
With Email Marketing showing a 45-to-1 positive ROI in a recent DMA study, it’s no wonder that a well planned, well crafted, and well executed email strategy will add that needed boost in revenue despite tighter budgets.
Indeed, spending budget on brand awareness campaigns without a focussed email strategy doesn’t suit today’s economic climate.
But how is it possible to achieve such a high ROI on email?
The new white paper published by DbGi reveals…
- An improved framework for controlling email strategy.
- The latest methods of highly targeted, relevant, and attention getting messages
- Steps to complete data hygiene and segmentation best practice.
- Access to an award winning email creative tool that has produced 130% uplift in click-throughs.
- How to gain complete insight into your market buying habits from the data you already have.
- How to source high quality permissioned email lists.
- And much, much more…
The white paper introduces the new Pi Framework: a scaleable and comprehensive approach to email and multichannel management…
With business requirements exceeding current email marketing performance in many companies, our new white paper demonstrates how to augment existing email activity to:
- Compliment or replace existing email systems with comprehensive pay-as-you-go solutions.
- Reduce budgetary spend on email and data management by selecting the right mix of email strategy solutions for a fully tailored service.
- Benefit from DbGi’s experience gained in Database Management over 40 years with 8 years as a specialist Email Service Provider.
About the authors
Guy Hanson, Business Development Director, has recently been elected to the DMA email marketing council.
Richard Lees, Chairman of Database Group, has over twenty years direct experience of the data market spread across a multi-national career.
Access to the paper
Please note: This white paper is suitable for Marketing Managers & Executive Management who need to gain deeper insight and control of email strategy. This document will only be sent to a company email address. Request the Executive Guide To Email Strategy by completing the form on the top right of this page.
Gavriel Shaw
Marketing Manager
Feel free to call me on 0207 811 0171.
Request the Executive Guide to Email Marketing.
DbGi delivers a full service digital offering including email marketing services, interactive database solutions, multi channel communications and integrated campaign solutions.
