Blog Entries
- Wiltshire Farm Foods massively boost sales
- Bounce management and the perils of fat fingers
- Best practice versus what works: Let the data decide
- Email ‘is consumers’ favoured marketing channel
- Top 10 for 2010
- The hidden power of email marketing to inform multi-channel brand response
- Business Startup Community Jumps From 76% to 100% Email Acceptance Rate
- Highlights from today’s Relationship Marketing seminar
- The right customer, or just right now?
- How Sender Reputation Impacts Email Deliverability
- Reporting and Analysis for Marketing
- Snaps taken after the best-practice email strategy discussion group (Friday 11 Sep)
- Thursday Club
- Email campaigns we like: Chiconomise
- Top 9 Challenges To High-Performance Email Marketing
- Importance of the Email Marketing Funnel
- Executive Guide To Email Marketing
- The hard metrics of email marketing
- How email delivery rates contribute to ROI and revenue
- Email Marketing for the Gaming and Gambling Sectors
- Personalised creative achieves 130% Increase in email campaign response
- How web analytics can inform profitable action
- The digital, direct and data driven email marketing testbed for multichannel performance
- Email marketing for London’s largest annual exhibition
- How Moneyextra.com gained a 200% click-rate increase in their email marketing
- What’s Hot and What’s Not in Digital Marketing?
- What Multichannel Integration, Social Media, and Direct Marketing have to do with Email Marketing
- The importance of recognition and relevance in email copy and creative
- Email Marketing and the opportunities of web 2.0 social media
- DMA Event Notes: Exploding the Digital Marketing Myths
- Email Marketing Tips From Inbox / Outbox
- White Paper: Why email sender reputation is crucial for high email delivery
- Seminar and Workshop on Wednesday 3rd June 2009
- 6 Sender Score Accreditations and Counting
- Ever Noticed the “ISP” in “Displeasure”?
- Web Analytics overview
- Renault UK Sees 15% Uplift In Monthly Email Open Rate
- Upgrade Your Email Service Provider
- Augment Your In-House Email Capabilities
- All You DO Need to Know About Deliverability, Part One.
- New Email Marketing Service Framework
- Management Seminar, 20th March 2009, at Wallace Place, Covent Garden, London
- Quality List Development
- The Complexities Of Strategic Email Marketing
- London Seminar - Email Marketing Briefing for online marketers - 3rd September 2008
- Email Marketing Drivers
- Real Time Marketing Tool
- Inbox Outbox Email Trade Show
- Email marketing seminar downloads
- New For Email Personalisation: Personalised Image Creative
- The Email Deliverability Debate
- March Updates
- The Email Deliverability Debate
- Reduce Wastage by Improving Data Quality
- Online Data Cleansing
- New DBGi Newsletter
- Hydrate Consultancy Programme
Wiltshire Farm Foods massively boost sales
Posted on Feb 19 2010 by Ravi Seehra
Wiltshire Farm Foods (WFF) the UK’s leading meal delivery service experienced fantastic results following an innovative email campaign. Using ePIC TM graphical personalisation WFF saw an increase in campaign performance - leading to greatly improved seasonal…
Bounce management and the perils of fat fingers
Posted on Feb 17 2010 by Ravi Seehra
As Internet Service Providers become increasingly sophisticated at detecting spam, the bar for good email data hygiene is being set increasingly higher.
A common example of poor email addresses is miss-spellings - for example I recently ran a test to see how many different spellings…
Best practice versus what works: Let the data decide
Posted on Feb 11 2010 by Ravi Seehra
The Email Experience Council’s recent Miami conference highlighted - perhaps inadvertently - the critical role of testing data in assessing your e-mail marketing program’s performance. As always at e-mail conferences, attendees spent plenty of time debating whether specific e-mail messages adhered to “best practices” or…
Email ‘is consumers’ favoured marketing channel
Posted on Jan 15 2010 by Ravi Seehra
Source: Direct Marketing Association, 13 Jan 2010
The 2009 Marketing-GAP Study shows marketers are out of touch with what consumers are happy to receive.
Consumers prefer to receive direct marketing messages via email rather than other channels, although direct mail is not far behind,…
Top 10 for 2010
Posted on Jan 11 2010 by Ravi Seehra
1. Increased Activity
Like death and taxes, increased email activity in 2010 is a certainty. The recent economic downturn has driven marketers to seek our more cost-effective methods of communicating with their customers and prospects, and e-marketing has fitted the bill perfectly. Ironically, this…
The hidden power of email marketing to inform multi-channel brand response
Posted on Nov 12 2009 by Gavriel Shaw
- Real-time behavioural based market research
- A fast and cost effective way to stay front-of-mind with existing customers
- Fast and effective acquisition, cross-sell, and retention campaigns
- With demonstrable ROI measurement
This provided a stable test-and-learn environment from…
Business Startup Community Jumps From 76% to 100% Email Acceptance Rate
Posted on Nov 05 2009 by Claudia Cardazzo
BSC and Database Group Interactive first came together in September 2008 when Katie Moore, founder and MD of the Business Startup Community, attended one of DbGi’s popular quarterly seminars.
Katie had a keen interest in learning as much as possible - her own email…
Highlights from today’s Relationship Marketing seminar
Posted on Nov 04 2009 by Claudia Cardazzo
In our Central London morning seminar on Relationship Marketing:
- Utadi Murphy, Global Relationship Marketing Manager for WGS, shared some key insights on their multi-brand relationship marketing strategy.
- Neil Evans and Guy Hanson outlined the key facts…
The right customer, or just right now?
Posted on Oct 27 2009 by Richard Lees
Overall, at DbGi, we are seeing much more interest in making intelligent use of the segmentation and making it work positively in terms of driving proactive sales and positively in terms of second guessing lapsing and potentially…
How Sender Reputation Impacts Email Deliverability
Posted on Oct 14 2009 by Claudia Cardazzo
As most e-marketers will be aware, successful email deliverability faces challenges from multiple fronts.
Sender reputation, spam filters, and black list operators are just some of the more prominent obstacles that need to be overcome.
However, there are ten major concepts that will…
Reporting and Analysis for Marketing
Posted on Sep 23 2009 by Claudia Cardazzo
It is easy for organisations to believe that by buying the right software, ROI on marketing campaigns will automatically increase, but technology is only a part of the answer.
Richard Lees, Chairman comments:
Snaps taken after the best-practice email strategy discussion group (Friday 11 Sep)
Posted on Sep 15 2009 by Gavriel Shaw
Our email marketing best-practice group discussion on Friday 11 considered each attendees current situation, beginning with their ‘send’ metrics (volume, frequency, etc)...
Followed by reviewing the factors influencing their…
Thursday Club
Posted on Sep 11 2009 by Gavriel Shaw
Especially those that like to let their hair down, so to speak, on a Thursday after work.
Visit our new Thursday Club Facebook Group for full details and to join.
Every Thursday we will send you an…
Email campaigns we like: Chiconomise
Posted on Sep 09 2009 by Guy Hanson
Those of you who know me may well consider this to be a curious choice.
While ‘misogynistic’ might be slightly strong when it comes to describing me, I’ve certainly got a healthy streak of male chauvinism…
Top 9 Challenges To High-Performance Email Marketing
Posted on Sep 04 2009 by Gavriel Shaw
Despite email marketing being a highly leveraged and important channel for customer lifetime value, it is fraught with unrealised complexities.
Here are the Top 9 constraints to high-performance email marketing that we have observed with new clients over the past decade which relate to:
…Importance of the Email Marketing Funnel
Posted on Sep 04 2009 by Charlie Faulkner
Last month my blog focused on the start of the Football Season and I don’t feel this blog can go without commenting on the steady but not spectacular start of one of Europe’s ‘sleeping giants’.... Salisbury City currently 13th in the Blue Square Premier League. …
Executive Guide To Email Marketing
Posted on Sep 04 2009 by Gavriel Shaw
White Paper Contents
With business requirements exceeding current email marketing performance in many companies, our new white paper demonstrates how to augment existing email activity to:
- Compliment or replace existing email systems with comprehensive pay-as-you-go…
The hard metrics of email marketing
Posted on Aug 27 2009 by Gavriel Shaw
Using the Pi Framework for strategic email campaign management, we have gradually evolved a step-by-step management process to boil down customer insight into increasing response metrics through all 5 core performance measures of email marketing:
- How many emails get sent?
…
How email delivery rates contribute to ROI and revenue
Posted on Aug 11 2009 by Gavriel Shaw
‘Deliverability’ is often not seen as a high marketing priority.
And the IT dept or Email Service Provider’s often claim high delivery rates (as you saw in the recent deliverability white paper)...
...so the small potential improvement usually doesn’t seem worth…
Email Marketing for the Gaming and Gambling Sectors
Posted on Aug 10 2009 by Charlie Faulkner
With the start of the Premiership Football season upon us the media has gone into overdrive and the British public are ready to become absorbed in another season of thrills, spills, goals and some truly horrendous away team shirts.
We all know that football is…
Personalised creative achieves 130% Increase in email campaign response
Posted on Aug 07 2009 by Claudia Cardazzo
Award Winning Personalised Image Creative to:
- Renew Audience Attention
- Increase Brand Loyalty
- Maximise Campaign Results
E-marketers can now take advantage of an award winning new method of email personalisation.
As seen from the examples, Personalised Image Creative is visually impressive and instantly compelling.
Whether…
How web analytics can inform profitable action
Posted on Aug 03 2009 by Richard Lees
It is interesting to me that there is no science dedicated to E-mail analytics or Phone analytics or Branch analytics - all of which are customer interaction channels in much the same way as the Web…
The digital, direct and data driven email marketing testbed for multichannel performance
Posted on Jul 27 2009 by Gavriel Shaw
Direct response marketers need more ammo:
- Improved market and customer insight.
- Data integration and message relevance.
- Closing the loop on multichannel integration.
As the marketing industry shifts towards real-time multi-channel single customer views and instant channel optimisation, digital direct marketing must work hand-in-hand with brand…
Email marketing for London’s largest annual exhibition
Posted on Jul 20 2009 by Claudia Cardazzo
National Boat Shows is the show organising arm of the British Marine Federation (BMF). It produces a series of major events across the country, including the London International Boat Show and the PSP Southampton Boat Show, both…
How Moneyextra.com gained a 200% click-rate increase in their email marketing
Posted on Jul 07 2009 by Claudia Cardazzo
Moneyextra.com had been sending out a member e-newsletter to promote hot topics that it was covering on its website.
The broadcasts were being managed internally, consuming large numbers of man hours as data was moved between its…
What’s Hot and What’s Not in Digital Marketing?
Posted on Jul 02 2009 by Gavriel Shaw
Some very interesting insights from the likes of Google, Spotify (music sharing), Osborne Clarke (legal services), and several agencies.
On Social Media Marketing
Social Media feeds Search Marketing by social site entries showing up on natural search.
Social Media has changed how/where people…
What Multichannel Integration, Social Media, and Direct Marketing have to do with Email Marketing
Posted on Jul 01 2009 by Gavriel Shaw
This has a number of causes:
- Increased competitive environment
- Higher profitability of existing customers compared to finding new customers
- Shift towards long-term market-focused customer orientation compared to short-term internal focus
That is to say, customer satisfaction…no, customer delight, is the long-term driver of shareholder value…
The importance of recognition and relevance in email copy and creative
Posted on Jun 26 2009 by Guy Hanson
Two of the most important concepts in e-marketing right now are those of ‘recognition’ and ‘relevance’.
Recognition means taking steps to ensure that the recipient continues to understand why they are receiving the emails. If the address owner has forgotten the circumstances that originally…
Email Marketing and the opportunities of web 2.0 social media
Posted on Jun 25 2009 by Gavriel Shaw
Swirling my cold white wine, I wondered if I would pick up anything new about web 2.0 marketing given DbGi’s experience with full multi-channel marketing integration.
PR Newswire’s Director of Emerging Media Michael Pranikoff gave an excellent presentation. Here are my notes along with…
DMA Event Notes: Exploding the Digital Marketing Myths
Posted on Jun 19 2009 by Gavriel Shaw
In Summary:
The great theme for me of the event: Keep the customer at the centre of your marketing considerations, beyond mere lip service, and both fully appreciate as well as utilise the converging trends that surround your customer, to inform, educate, entertain, and satisfy.
…Email Marketing Tips From Inbox / Outbox
Posted on Jun 17 2009 by Gavriel Shaw
Microsoft was there with some enticing ideas about the future of both marketing communications and team collaboration in a talk on Unified Communications.
Here are my notes, embellished with my own ideas…
“Work is something you do, not somewhere you go.“ Thus, Microsoft points…
White Paper: Why email sender reputation is crucial for high email delivery
Posted on May 11 2009 by Gavriel Shaw
Click to open the white paper Why email sender reputation is crucial for high email delivery that reveals DbGi’s success with 6 clients on the Return Path Certification Program.
Where Does My Email Really Go?
A key…
Seminar and Workshop on Wednesday 3rd June 2009
Posted on Apr 28 2009 by Gavriel Shaw
For the 2nd event in the Executive Guide To Email Strategy series you can join a hands-on interactive planning workshop to:
- Discover best practice planning methods to raise your companys’ effectiveness with email and data management.
- Create a tailored priority plan to take away…
6 Sender Score Accreditations and Counting
Posted on Apr 24 2009 by Gavriel Shaw
DBGi Clients
During the initial 12 month period that DBGi has been providing SSC consultancy to its clients, it has been instrumental in obtaining accreditation for no fewer than 6 of its email broadcasting clients :
_thumb.png)
Ever Noticed the “ISP” in “Displeasure”?
Posted on Apr 21 2009 by Gavriel Shaw
One of the things that continually surprises me when email benchmarking surveys are published is the lack of focus on variances in broadcast performance across the major Internet Service Providers (ISPs) that make up the broadcast list.
This is particularly pertinent given that Hotmail,…
Web Analytics overview
Posted on Apr 20 2009 by Gavriel Shaw
For too long, e-mail marketing has been seen as a stand alone marketing environment rather than as a relatively low cost, important element of the overall marketing mix.
Consumers tend to behave in a multi channel way and yet most businesses operate in single…
Renault UK Sees 15% Uplift In Monthly Email Open Rate
Posted on Apr 15 2009 by Gavriel Shaw
The Challenge
Renault UK broadcasts a monthly enewsletter to its e-marketing database of approximately 650K email addresses. Renault was concerned that it was not achieving maximum…
Upgrade Your Email Service Provider
Posted on Apr 08 2009 by Gavriel Shaw
When considering the switch from an existing ESP, you need to consider the cost and complexity of migration, as well as the extended features that your company requires.
Switching your ESP to DBGi gives you access to the Pi Framework: a comprehensive approach to…
Augment Your In-House Email Capabilities
Posted on Apr 08 2009 by Gavriel Shaw
If your business requirements have begun to exceed internal capacity, our new white paper will detail how your company can augment existing email activity with comprehensive add-on services from DBGi.
The white paper introduces you to the Pi Framework: a scaleable and comprehensive approach…
All You DO Need to Know About Deliverability, Part One.
Posted on Mar 09 2009 by Gavriel Shaw
I have been asked quite recently about the importance of deliverability in email marketing. This query was brought to light as a result of the e-Consultancy Census 2008, which identified that deliverability was not a top priority amongst email marketers. The thinking went that if…
New Email Marketing Service Framework
Posted on Mar 01 2009 by Gavriel Shaw
Here’s why:
A new e-marketing framework has emerged from DbGi’s 40-year heritage in data management and 10-year experience as an email service provider.
Imagine taking benchmarked performance results from dozens of our Enterprise clients…
And then combining that insight into a modern, scaleable, and…
Management Seminar, 20th March 2009, at Wallace Place, Covent Garden, London
Posted on Feb 20 2009 by Gavriel Shaw
We are delighted to announce our guest speaker, Mario Marlisa, from email deliverability specialist Return Path, who will be flying in from France for the event to give us the latest insights in email deliverability failures and practical steps to increase your ISP reputation.
Join…
Quality List Development
Posted on Feb 06 2009 by Gavriel Shaw
Concerns over list development often focus on list hygiene, list cleansing, data integration, and customer profiling, but if the list is not responsive, none of the rest will matter.
In email marketing we are often happy with 10% open rates. But the best list development…
The Complexities Of Strategic Email Marketing
Posted on Jan 30 2009 by Gavriel Shaw
There are four principal drivers that are encouraging marketers towards the adoption of email marketing. They are:
- Reduced lead time to market
- Increased measurability
- Higher response rates
- Inexpensive
Email marketing is becoming an increasingly sophisticated discipline, and switched-on marketers are recognising that it is beneficial…
London Seminar - Email Marketing Briefing for online marketers - 3rd September 2008
Posted on Jan 26 2009 by Gavriel Shaw
Email Marketing - MYTHS and Realities
We’d like to invite you to join us in stylish meeting rooms at Covent Garden, London on Thursday 4th September to attend our latest email marketing seminar, “Email Marketing - Myths and Realities”.
The knowledge bases that inform email…
Email Marketing Drivers
Posted on Jan 07 2009 by Gavriel Shaw
There are four principal drivers that are encouraging marketers towards the adoption of email marketing.
They are:
Reduced lead time to market
Increased measurability
Higher response rates
Inexpensive
The reasoning behind these points is not hard to…
Real Time Marketing Tool
Posted on May 22 2008 by Gavriel Shaw
May 2008 ...Database Group launches SME tool, RTM - FIND new customers, CREATE promotional materials and DELIVER direct to new or existing customers - all online and all PAY AS YOU GO!
New Real Time Marketing (RTM) - Making business growth simpler!
“A…
Inbox Outbox Email Trade Show
Posted on May 14 2008 by Gavriel Shaw
This bi-monthly newsletter from Database Group Interactive aims to bring you the latest email marketing news and tips. You can also sign up for a no cost 7 day trial of our email broadcasting tool, ECOS. Follow this link to find out more about this…
Email marketing seminar downloads
Posted on May 01 2008 by Gavriel Shaw
Proven Methods for Improving E-Mail Success - part II - 1st May 2008
Main presentation: Guy Hanson’s latest advice and best practice relating to relevance within your email campaigns: personalisation, variable content, dynamic imagery and targeting.
Guest presentation: Dave Evans from the Information Commissioner’s…
New For Email Personalisation: Personalised Image Creative
Posted on Apr 16 2008 by Gavriel Shaw
Database Group Interactive launches integrated Personalised Image Capability (e-PIC) - April 2008
Personalised Image Content (e-PIC) allows you to combine an image with variable data to deliver a unique email to each recipient, based on their name.
Choose from an extensive library of existing…
The Email Deliverability Debate
Posted on Mar 28 2008 by Gavriel Shaw
Guy Hanson, Business Development Director, Database Group Interactive
DM has learned the hard way that not all successes can be measured by capacity and is now focusing on a “less is more” approach - one which email marketing would be wise to heed…
March Updates
Posted on Mar 19 2008 by Gavriel Shaw
Edition 2 - March 2008
This edition focuses on how to improve email deliverability and response rates, including useful tips for those who manage email campaigns in-house plus how an email service provider could help you improve results.
Welcome to the latest Database Group newsletter.…
The Email Deliverability Debate
Posted on Feb 18 2008 by Gavriel Shaw
DM has learned the hard way that not all successes can be measured by capacity and is now focusing on a “less is more” approach - one which email marketing would be wise to heed in the route to successful deliverability. Untargeted mass marketing is…
Reduce Wastage by Improving Data Quality
Posted on Feb 13 2008 by Gavriel Shaw
Reduce Wastage by Improving Data Quality A Proposition from Richard Lees, Chairman, Database Group
It’s right that the increasing focus on environmental issues in these days of global warming is likely to accelerate a concentration on reducing mail and associated wastage. Improving data quality…
Online Data Cleansing
Posted on Feb 13 2008 by Gavriel Shaw
Guy Hanson, Commercial Development Director and Head of Email Marketing, Database Group Interactive comments on Online Data Cleaning The principal advantages that online service providers enjoy are those of reduced cost and speed of turnaround:
* Automation means reduced human involvement which has traditionally…
New DBGi Newsletter
Posted on Dec 26 2007 by Gavriel Shaw
Edition 1 - December 2007
Welcome to the first edition of the new-look Database Group newsletter. In this issue we focus on tips for improving your email marketing, with an invitation to a free seminar in the New Year.
Over the coming months,…
Hydrate Consultancy Programme
Posted on Dec 14 2007 by Gavriel Shaw
The HydrateTM consultancy programme from Database Group Interactive is a fast turnaround, low cost route to getting your email programmes into great shape.
Hygiene
ensuring that only valid email addresses are used for broadcasts:
We will identify and remove invalid domain names and incorrect…
