It’s full seed ahead for Database Group Interactive and Return Path

Posted on Mar 10 2010 by Ravi Seehra

DbGi is amongst the first UK email service provider (ESP) to offer this live service which provides comprehensive information on which emails are delivered to the inbox, which are treated as spam and therefore put into junk folders and which ones fail to deliver at…

Measuring email engagement

Posted on Feb 17 2010 by Ravi Seehra

“Engagement” is such a lovely word. Embodied within it are connotations of long-term commitment, flavoured with heart-warming synonyms such as assurance, commitment, promise, and undertaking.

Interestingly, these are some of the same words which come in to play (or should do) when you are signing…

Personalisation is the key to inbox ‘eyeshare’

Posted on Feb 02 2010 by Ravi Seehra

More and more emails are being sent and more and more received as the challenge of email deliverability is increasingly being addressed by email marketers, so people are increasingly using the preview pane to decide whether or not to open the email. While it’s long…

Renault UK drives forward with Database Group Interactive

Posted on Jan 27 2010 by Ravi Seehra

Renault UK already sends an email newsletter to around 300,000 addresses each month and has asked DbGi to create extracts from its e-database to target with relevant newsletters at key points in the customer’s ownership.

Andy Holmes, E-Commerce & Customer Marketing Manager, explains: “We are…

DbGi breaks 100 million barrier

Posted on Jan 14 2010 by Ravi Seehra

DbGi continue to grow and make their mark in the email marketing industry with a mind-boggling 111 million emails sent in the month of October 2009. With companies looking for more cost effective ways of communicating with their customers, many clients including Money Extra, Gondola…

Why aren’t more companies suppressing their emails?

Posted on Dec 21 2009 by Ravi Seehra

A lot of focus is placed on suppression files created for the direct mail and tele-marketing industries. But despite the fact that email marketing now forms a key component of most marketers’ strategies, the use of suppression is generally restricted to simply making sure emails…

Database Group & Designroom help Football Association win back supporters

Posted on Dec 14 2009 by Ravi Seehra

DbGi teamed up with design consultancy Designroom and made use of ePIC TM (Personalised Image Creative) to run a personalised email campaign designed to re-engage lapsed Football Association members ahead of the autumn’s remaining World Cup qualifying matches. The campaign scored an open rate of…

The Balvenie raises a glass to perfectly crafted email programme

Posted on Nov 13 2009 by Claudia Cardazzo

The Balvenie email programme seeks to engage a growing number of single malt whisky fans around the World. DbGi has now managed over 20 highly targeted broadcasts for The Balvenie, directed at single malt enthusiasts in the USA, UK and France with distillery insight, new…

Relationship Marketing Seminar on Wednesday 4th November

Posted on Nov 02 2009 by Claudia Cardazzo

London, 30 October 2009. Award winning email service provider DbGi and DbG together with premium drinks company William Grant & Sons are hosting a Relationship Marketing seminar for senior executives and marketing stakeholders on Wednesday 4th November in Central London.

The seminar will be held…

NEW: DbGi’s Press Kit

Posted on Oct 28 2009 by Claudia Cardazzo

We always like to keep in touch with journalists and event planners.

This Press Kit contains the most important information about DbGi including:

Company Profiles
The journey of e-marketing ROI
Award winning email creative
ePIC…

Read More

Faulkner Joins DbGi From Communigator

Posted on Aug 06 2009 by Claudia Cardazzo

Charlie is tasked with continuing to grow DbGi’s key accounts, which include L’Oreal, Dyson, RSPB, Fish4, Travelbag and Experian.

Charlie Faulkner, New Business Sales Manager for DbGi, says: “I am delighted to have joined DbGi to help expand its burgeoning client base using my experience…

moneyextra.com’s click-rate TRIPLES

Posted on Jul 27 2009 by Gavriel Shaw

The popular personal finance site Moneyextra.com sends out a regular newsletter to its members. But with response rates of just 0.4%, it was disappointed with the results and struggling to manage the process in-house.

DbGi began the…

Renault applies best practice to drive up email response by 30%

Posted on Jul 21 2009 by Claudia Cardazzo

Renault UK sends a monthly email newsletter to around 300,000 addresses. But with an acceptance rate of just 65% it asked DbGi to review its e-newsletter operation. DbGi monitored the broadcast for four months, making changes along…

DbGi E-Marketing Workshop On 3rd June For Agencies And Senior Marketers

Posted on May 26 2009 by Claudia Cardazzo

London, 20 May 2009. Award winning email service provider DbGi will host a hands-on planning workshop on e-marketing strategy for senior executives and marketing stakeholders on Wednesday 3rd June in Central London.

The workshop will include group discussion on key issues faced within e-marketing departments…

New DbGi White Paper: Why email sender reputation is crucial for high email delivery

Posted on May 12 2009 by Gavriel Shaw

London, 24th April 2009: After 6 consecutive sender score accreditations over the past 12 months for its clients, Email Service Provider DbGi has published a new white paper explaining the relationship between sender score certification and improved email deliverability, available for free download at

New Series of Executive Management Briefings on Email Strategy Begin Friday 20 March 2009

Posted on Feb 25 2009 by Claudia Cardazzo

Award winning email service provider Database Group Interactive will provide a new series of Executive Briefings and Seminars on the topics of email strategy, multichannel marketing, and data insight. The first session on Friday 20 March will focus on Strategic Planning and will present new…

Database Group Interactive Highly Commended For Email Marketing Innovation By E-Consultancy

Posted on Dec 05 2008 by Gavriel Shaw

One of the earliest Email Service Providers established in the UK, Database Group Interactive is currently the only email service provider in the UK to offer such cost effective Personalised Image Creative, representing a considerable development in email marketing technology.

In a…

Recent Blogs

Recent Press