Agency Toolkit

How to maximise brand preference through real-time multichannel behavioural insight

From a growing complexity in the consumers multichannel buying process, your clients need ever more sophisticated behavioural insight… along with the ability to trigger differentiated campaigns that improve brand preference.

Our new report (available at no charge only to marketing service providers including agencies, technology companies, and fulfilment providers) demonstrates:

How consumers are influencing brands.
Why brands need to adapt in real-time.
How brands are gaining behavioural insight to maximise response.
How to combine all sources of prospect and customer data into real-time single customer views across channels.
And more.

Inside the new report “Agencies In Real-Time” you will find out how “digital, data, and direct” are evolving in the marketing service provider landscape from a data companies perspective.

Partnership opportunities

If your agency sees opportunity for expanding your service range to accommodate any of the real-time multichannel marketing capabilities that we specialise in…

...then we can discuss a flexible partnership opportunity whereby you can offer our services to your clients, either under your own brand as a white label solution, or by introducing us as a preferred supplier. The commercials are highly attractive.

Through our joint approach, we can provide your clients with significantly enhanced behavioural insight through data management which can very quickly inform 5 profitable output categories to:

Trigger real-time triggered responses.
Initiate an extended direct marketing campaign.
Create behavioural segments that are truly multichannel.
Inform brand experience innovations.
Optimise cross-channel management.

This may involve ATL and BTL channels such as ecommerce website development, postal mail, email, SMS, social media marketing, display and print advertising, and so it goes on.

DbGi manages a range of direct client relationships for SMS and email campaign management involving Sender Score Certified deliverability and our award winning ePIC (personalised image creative). Our sister company DbG provides an extensive range of full database marketing services - including data cleansing, customer insight analysis, and segmentation targeting.

The partner program allows you to provide your clients with extended services without the capital investment. Commercial benefits of the partner program will be included separately when we send the new Agency In Real-Time Report which identifies today’s hot opportunities for marketing service provider’s.

Next steps

Request the Agency ‘Real-Time’ Report and we’ll also send an overview of our Agency Partner Program. Or you are most welcome to call me, Gavriel Shaw, on 0207 811 0171 to discuss.

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Resources

Agency Toolkit

Partnership opportunities

Next steps

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