Resources
Multichannel Integration
Our latest white paper introduces the new Pi Framework for e-CRM in a multichannel world.
Request the Executive Guide To Multichannel Email Strategy white paper.
White Paper Contents
From experience in acquisition and retention activities across many sectors spanning B2B and B2C we have gained an in-depth understanding of the factors that drive successful e-marketing and database integration, including:
- Data quality management
- Full database integration
- Enhanced segmentation analysis
- KPI led performance reporting
- Strategic multichannel planning
- Email activity integration
The new Pi Framework provides a holistic approach to e-marketing that scales and adapts to any level of complexity for email and multichannel management, including interactive database solutions, multi-channel communications and fully integrated database campaign management.
About The Authors
Guy Hanson, Business Development Director, has recently been elected to the DMA email marketing council.
Richard Lees, Chairman of Database Group, has over twenty years direct experience of the data market spread across a multi-national career.
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